hey, shippers!

My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.

That line from Alice in Wonderland? That’s exactly how AI feels when you’re trying to ship actual products. Sound familiar?

Every morning: 10 new AI tools. Every standup: someone mentions another breakthrough. Every sprint planning: pressure to “leverage AI” somehow.

Meanwhile, you’re sitting there thinking: “AI can do everything, but can it do at least something for my product? Something real that helps me ship this quarter?”

And sometimes it really feels like it doesn’t.

Look, I’ve been here. Yandex → startup CEO ($2M funding) → adviser. Shipped to 35M+ users. Built 10 products from zero. But here’s what matters for you: I’ve been building with AI for 6 years—before ChatGPT, before the hype. I know what actually works because I’ve wasted time on what doesn’t.

What you’ll get every week

Every week, one real shipping problem:

• The use case: What you’re doing on a daily basis

• The approach: How to actually think about it

• The tools: What works this week (tested on real work)

No “50 AI tools for product managers.” No theory. Just me testing things until they break, finding what actually helps you ship.

You’ll be in good company

This is for you if:

• You have actual deadlines, not just experiments

• You’re tired of AI promises that don’t deliver

• You want to know what’s working for other teams right now

• You believe in learning from what actually ships, not what might work

You’ll be in good company—joining a community of builders who, like yourself, are turning AI overwhelm into actual shipped features.

The community advantage

The best stuff doesn’t come from me. It comes from you – other product folks, engineers, designers, founders – people actually shipping with AI.

When you comment “here’s what worked for our launch” or “this failed spectacularly in production,” I feature you in the next issue. Your war stories become everyone’s playbook.

Because let’s be honest: we’re all figuring this out together. And your sprint retro insight might save someone else’s release.

Ready to ship?

Yes, it’s overwhelming. Yes, the tools change weekly. Yes, everyone’s promising AI magic.

But every week, we find one thing that actually works. One real win you can use Monday morning. One less hour wasted on tools that don’t deliver.

Because shipping beats strategizing. Always.

Feel free to ask any questions or share any ideas,
Alena